Which topics deserve investigation before prioritising content and AI discovery work?
| Topic | Published finding | How to interpret it |
|---|---|---|
| Finance | More than 40% | Mention rate in relevant responses |
| Electric vehicles | 43% behind | Gap to the best-in-class brand |
| Aftersales | 56% behind | Gap to the best-in-class brand |
Finance strength does not establish visibility across the ownership journey. EV and aftersales require topic-level investigation. These percentages have different denominators and must not be compared as three equivalent scores.
Question set, language, market, model and version, sampling dates, repeated runs, comparator definition and sources cited. The published summary does not disclose all of these; this sample does not invent them.