Automotive data specialists since 2001
We help automotive brands benchmark digital competitors, improve analytics, measure advertising impact and understand how car buyers move through digital journeys.
Specialists who already understand your markets and data
Long client relationships mean we remember the last launch, reporting model, market issue and measurement decision, so the next project starts with context rather than discovery from scratch.
Start with a better briefAutomotive specialists who stay involved in the work
You work with specialists who understand your markets, remember the context and stay involved. We agree the question before the analysis, explain what the evidence can support, and discuss what your team should do next.
Automotive digital measurement and analytics since 2001
Sophus3 has evolved from digital customer engagement into automotive benchmarking, analytics, attribution and AI visibility as the car-buying journey has changed.
Sophus3 begins innovating in digital customer engagement
Early work includes proactive chat and automotive digital customer interaction.
Analytics and benchmarking foundations
Sophus3 delivers JavaScript-based analytics, industry benchmarking, cross-brand journey analysis and work linking web behaviour with automotive sales.
Live digital retail and customer engagement
Live showroom and Live Chat Video capabilities expand, including broad deployment during the Covid period.
New ecommerce benchmarking capability
Sophus3 introduces a new generation of automotive ecommerce benchmarking and continues expanding cross-market intelligence.
TV attribution with ITV and Carwow
Sophus3 works with ITV and Carwow on Auto Match measurement, connecting streamed TV exposure with subsequent car-buyer behaviour.
Measurement, competitor intelligence and AI visibility
The strategy evolves around independent measurement, automotive competitor intelligence, analytics and emerging AI search behaviour.
Automotive specialists supporting clients across markets
Sophus3 is a tech-enabled consultancy with teams in London, Berlin, Frankfurt, Barcelona and Cyprus, supporting automotive clients and programmes across markets.
