Selected public Sophus3 work showing the question, method and result behind each engagement.
Independent Attribution
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Auto Match · independent measurement by Sophus3
Sophus3 measures the behaviour of viewers exposed to ITVX Auto Match campaigns across participating automotive sites and Carwow. The initial published results showed stronger site visitation, greater mid-funnel movement and a narrower competitor set.
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Haymarket Media Group, Autovia and Bauer Media Group commissioned Sophus3 analysis of millions of consumer interactions to understand the influence of review content across the purchase journey.
Sophus3's published transformation case study describes a 12-month programme combining real-world data, coached workshops and whole-team learning. The client is not named in the public source, so we keep it anonymous here.
The datasets change by client and question, but the operating principle stays the same: define the decision, connect the evidence, stay independent and recommend what to do next.
Define what the client needs to decide before designing the measurement.
Use behavioural, media, market, website and outcome sources that answer it.
Separate the answer from the commercial interests of platforms or agencies.
Turn the analysis into an optimisation, test, investment or follow-on question.
Talk to Sophus3 about demand, measurement, analytics or your next market challenge.
