Automotive case studies

Evidence from real automotive measurement, analytics and transformation work

Start with the business problem, see what Sophus3 measured or changed, then inspect the evidence behind the outcome.

Media impactTV and streaming exposure connected to automotive behaviour

Measurement qualityTracking, KPIs and reporting designed around real decisions

Market capabilityDigital programmes that work across teams and countries

Sophus3 partners with ITV and Carwow to reveal true effect of TV ads

ITV × CarwowTV attribution +129%more visits after TV exposure

Case study 01

See what viewers do after an automotive ad

Auto Match links streamed-TV exposure with subsequent automotive-site and Carwow behaviour, so advertisers can measure more than media delivery.

TV exposureSite visitsHigh-intent actions

Challenge

Connect addressable TV exposure with subsequent automotive behaviour.

Approach

Match exposed audiences with participating brand sites and Carwow, then compare visits, configurations and test-drive enquiries.

Outcome

The initial comparison reported more visits, stronger mid-funnel activity and fewer competitor brands considered.

Evidence noteInitial campaign comparison. The figures describe measured behaviour, not vehicle sales, and are not a guaranteed outcome.

Read the full story

ZapmapApp analytics 3 stagesfrom KPIs to validated reporting

Case study 02

Make analytics useful to the people building the product

A practical measurement programme connected business questions, tracking quality and reporting for an EV charging app.

KPI designApp trackingLooker Studio

Challenge

Help the product team get reliable answers to its business questions.

Approach

Agree KPIs, audit and repair app tracking, validate implementation and develop Looker Studio reporting.

Outcome

A connected measurement framework and reporting approach that supports day-to-day product decisions.

Evidence noteBased on the supplied Sophus3 project series. No numerical revenue or conversion uplift was published.

Read the full story

Sophus3, ITV and Carwow partnership artwork

SabioConnected TV +15%digital market share in published measurement

Case study 03

Connect streamed-TV audiences with automotive behaviour

Sophus3 combined post-exposure automotive-site analysis with Sabio App Science audience targeting to show what happened after the ad was seen.

Audience targetingPost-exposure behaviourMarket share

Challenge

Find out whether exposed audiences go on to engage with the car brand.

Approach

Connect audience targeting with post-exposure automotive-site behaviour and compare engagement patterns.

Outcome

The published campaign measurement linked exposed audiences with stronger engagement and increased digital market share.

Evidence noteThe published result is a relative increase, not 15 percentage points. It comes from the supplied Sophus3 partnership update.

Read the full story

Carwow and Sophus3 collaborative research announcement

Haymarket · Autovia · BauerPublisher research 70%of in-journey visitors influenced by publisher sites

Case study 04

Show how automotive media shapes the buying journey

Research across major automotive publishers examined how editorial content contributes to vehicle consideration, including differences between EV and ICE shoppers.

Journey interactionsEV vs ICEPublisher influence

Challenge

Understand where automotive editorial content influences the purchase journey.

Approach

Analyse millions of interactions across publishing and automotive environments, including EV and ICE shopping behaviour.

Outcome

The research supports engaging buyers earlier, including when they are first considering a powertrain.

Evidence noteResearch finding from the 2025 publication. This is a journey-research result, not a campaign conversion rate.

Read the full story

Automotive team and vehicles at the Paris motor show

European automotive brandDigital capability 20 marketsone connected training programme

Case study 05

Transform lead performance across markets with digital training

Sophus3 used real automotive data, online learning and coached workshops to build a more consistent digital approach across leadership, functions and markets.

20 marketsLeadership + marketingCoached workshops

Challenge

Build a consistent approach across leadership, functions and markets.

Approach

Combine real-world data, online learning and coached workshops, involving everyone from CEOs to marketing teams.

Outcome

A whole-team programme designed to reduce silos and help markets apply digital best practice.

Client confidentialitythe European automotive brand is anonymised. Programme scope and delivery details come from Sophus3’s published digital transformation case study.

Read the full story

Apply the same capabilities