See where automotive demand is moving — before the dashboard explains it away.
Market context changes the meaning of your own KPIs. Sophus3 combines automotive behavioural data, digital market signals and expert analysis to show whether a change is brand-specific, market-wide or competitor-led.
Automotive IntelligenceFrom benchmarking data to decision intelligence.
Sophus3 has spent more than 20 years analysing online car buyers. Today that expertise is used to understand demand, competitive position, market change and the digital customer journey across markets.
- Benchmark your digital audience against the market and competitors.
- Understand launches, segments, models and changing demand.
- Use automotive context to interpret your own analytics more accurately.
- Commission focused diagnostic work when a business question matters more than another dashboard.
Buy the intelligence you need.
The proposition is deliberately flexible: recurring data where it creates value, focused analysis where the business question is more important.
Data & API
Consistent automotive benchmarks and digital market-share signals for teams that want to use the data in their own BI environment.
Insight Service
Regular interpretation, alerts and analyst support that turns changing market data into management context.
Decision Projects
Focused work on launches, competitor changes, configurators, traffic shifts, market entry, AI visibility or a specific performance question.
What automotive teams ask before they start.
Clear definitions of the data, method and decisions this work is designed to support.
What is automotive market intelligence?
Automotive market intelligence turns evidence about consumer demand, digital behaviour, competitors, models and markets into decisions for marketing, planning and ecommerce teams. Sophus3 focuses on signals that can reveal changing consideration before those shifts are fully visible in registrations or sales data.
Which demand signals can Sophus3 compare?
The relevant mix depends on the question and available data. It can include search interest, automotive website audiences, model and segment activity, configurator or stock-locator behaviour, publisher journeys, market context and registration data. Signals are compared over time, by market and against named competitors.
How is digital market share different from sales share?
Sales share describes completed registrations or transactions, while digital market share reflects the relative attention and behaviour visible in online automotive journeys. Comparing them can expose emerging demand, an underperforming digital experience or a gap between consumer interest and commercial conversion.
How do teams use the output?
Teams use the evidence to prioritise models and markets, adjust campaign and content plans, explain performance changes, benchmark competitors and identify the next question to test. Delivery can range from focused analysis to recurring cross-market reporting and decision support.