EV IndexEV Index Q2 2026: Germany leads a rise in European EV interest
Germany, France and the UK improved as more buyers researched electric vehicles. Affordability still separates interest from readiness.
The Sophus3 research libraryUnderstand the forces
Understand the forces
reshaping automotive.
Explore our research by the question you need to answer. Each publication keeps its original date and source context, so you can distinguish current signals from historical perspective.
Electric vehicle markets
Compare consumer interest with the practical conditions for adoption.
EV Index
EV IndexEV Index 2025 Q2: time to address the second-hand market
The Sophus3 EV Index improved in most tracked markets, but the used-EV market emerged as a major constraint on wider adoption.
EV IndexRoadblocks to EV adoption: beyond consumer interest
A Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
The digital car buyer
Understand what helps customers research, choose and take the next step.
ResearchThe transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
ResearchDigital Car Buyer in Numbers 2023
Sophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.
ResearchDriving decisions: how car buyers use reviews to make their choice
Research with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
Measurement that informs action
Connect customer evidence with digital strategy and business decisions.
AnalyticsAre your analytics adding business value?
Three questions from Sophus3 about connecting website measurement with the decisions automotive teams make.
ResearchUsing data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
AttributionDon’t ‘over-optimise’ your auto ad campaigns
Sophus3 argues that over-reliance on click-based attribution can undervalue the brand and model activity that creates future demand.
Competitive change
Look beyond familiar competitor lists and established assumptions.
Market IntelligenceIs Jaecoo a value brand—or premium?
Cross-shopping data challenges familiar brand boundaries. Jaecoo is attracting attention from audiences established brands may consider their own.
Challenger BrandsThe Long March: Chinese car brands in Europe
Sophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.
Market IntelligenceHow digital were Chinese challenger brands?
The second briefing paper provides a baseline for understanding how new entrants’ European websites have evolved.