Compare digital demand with your competitors
Use eDataXchange automotive digital competitor benchmarking to compare buyer interest, traffic quality and customer journeys across brands, models and markets.
Explore competitor benchmarkingAutomotive digital intelligence, analytics and attributionUnderstand car buyers
Understand car buyers
Improve digital performance
Sophus3 helps automotive brands benchmark competitors, optimise website analytics and measure what advertising changes in the car-buying journey.
20+ years in automotive · Independent of media sellers
Sophus3 automotive services
Optimise the automotive buying journey
Audit GA4 or Adobe tracking and see where model research, configuration, retailer hand-offs and enquiries lose momentum.
Explore automotive analyticsExplain gaps between digital demand and enquiries
Combine competitor benchmarks, customer-journey evidence and campaign data to identify whether price, stock, content or the journey needs investigation.
Explore automotive researchMeasure what viewers do after seeing an automotive ad
Connect TV, streaming and digital exposure to brand-site visits, configuration and enquiries with partners including Amazon Prime Video, ITV, Sky and Carwow.
Explore automotive attributionResearch from automotive data and client work
Read the evidence behind our recommendations
Explore Sophus3 whitepapers, EV Index reports, campaign measurement, customer-journey research and automotive case studies.
Trusted across automotiveLong-term automotive relationships
Long-term automotive relationships
Independent measurement and analysis
36 automotive client relationships.
20+ years of digital buyer insight.
Attribution partners
Forbes
“The biggest story in the automotive ecosystem to sell and engage with customers digitally will lie in technology enablers such as Sophus3.”
Forbes
Google Analytics expertise and TISAX-assessed information security
Google Marketing Platform Partner expertise for complex automotive Analytics implementations
TISAX assessment against the automotive industry’s shared information-security framework, helping clients work with independently assessed security controls
Google Marketing Platform Partner expertise for complex automotive Analytics implementationsTISAX assessment against the automotive industry’s shared information-security framework, helping clients work with independently assessed security controlsWhere Sophus3 helpsWe can fix your automotive
We can fix your automotive
data blind spots
Choose the problem you need to solve, from campaign attribution and web analytics to competitor benchmarking and market entry.
01Measure what advertising changes
Match TV, streaming or digital exposure to visits, configurator use and enquiries across automotive sites.
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Compare exposed and non-exposed audiences, post-exposure visits and high-intent actions.
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02Optimise the automotive buying journey
Find broken tracking, funnel friction and weak conversion signals, then improve measurement and reporting.
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Audit KPI definitions, tagging, data quality and the journey from model research to lead.
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03Benchmark demand against competitors
Use eDataXchange automotive digital competitor benchmarking to compare audience share, model demand and customer journeys.
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See whether performance changes reflect your brand, competitors or wider market demand.
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04Enter new markets with competitive context
Benchmark local competitors, digital demand and measurement readiness before launch investment scales.
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Build local benchmarks, digital best practice and consistent KPIs for each launch market.
Discuss this challenge →ITV × Carwow × Sophus3
Measure what viewers do after seeing an automotive ad
Auto Match connects streamed-TV exposure with subsequent visits, configurator use and other car-buying behaviour across automotive sites and Carwow.
Explore the Auto Match case study+129Initial published comparison with a standard ITVX campaign. Measured behaviour, not vehicle sales.
more visits
+133%mid-funnel effectiveness
−27%competitor brands considered
Selected case studies
See the evidence, not just the service description
Three examples of Sophus3 work, from post-exposure measurement to buyer research and multi-market capability.
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+15%digital market shareSabio · connected TV attribution
15% increase in digital market share in the published campaign measurement
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70%in-journey visitors influencedAutomotive publisher research
70% of in-journey visitors influenced by publisher sites
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20marketsEuropean automotive brand
Transform lead performance across markets with our digital training programme
Explore the work →How we work
Explore the methodology →Turn automotive data into specific actions
Automotive benchmarking
Compare the right market and competitors
Set the brands, models, markets, time period and baseline before interpreting changes in traffic, demand or conversion.
Journey measurement
Connect the data that describes car buying
Use the relevant mix of media exposure, automotive-site behaviour, leads, publisher research, AI responses and market data for the question being asked.
Action plan
Show what to change next
Explain performance gaps in plain language, make limitations visible and prioritise the tracking, media or customer-journey changes that the evidence supports.
Client assurance
How Sophus3 handles data TISAX-assessed information security for automotive projects
For OEM and agency teams, TISAX provides a recognised automotive information-security framework. Sophus3 has completed a TISAX assessment, giving procurement and security teams independent evidence of our controls.
Independently assessed controlsAutomotive security frameworkProject-specific data scope
Latest insights
Research and analysis from real automotive work
Current Sophus3 thinking on demand, media measurement, customer journeys, EV markets and AI search.
Research7 Sep 2026How to brief an automotive measurement project
Six questions to agree before commissioning a campaign study, website audit or competitive benchmark.
Attribution2 Sep 2026Did the World Cup pay Hyundai back?
A big sponsorship moment does not always produce a bigger digital audience. Hyundai’s World Cup performance shows why context matters.
Market Intelligence27 Aug 2026Does digital market share translate into sales?
Comparing digital audiences with UK registrations across 15 brands reveals why traffic volume is only part of the story.