Market demand
Search interest, model activity and registrations show where demand is building, slowing or shifting to a competitor.
Explore automotive intelligence
Automotive intelligence & measurement
Know what car buyers want.
Know what car buyers want.
Prove what changed their minds.
For more than 20 years, Sophus3 has helped automotive teams understand demand, measure the real effect of media and improve digital journeys. Independent evidence, interpreted by people who know the industry.
Cross-market delivery
TISAX certified
Google Marketing Platform Partner
Example analysisAutomotive buyer demand
Evidence in8 data sources combined
Demand momentum · published example
EV interest is moving ahead of sales
Digital market share reveals commercial demand before it appears in registration data.
43%digital market sharevs 23% sales share
Exposure
Research
Configure
Lead
What to do nextPrioritise the models and markets where buyer interest is accelerating
1 / 3
Illustrative interface using published Sophus3 examples.
Trusted across automotive
20 years inside automotive digital.
We work with established OEMs, new entrants and media partners, bringing context that only comes from studying the market over time.
Media & measurement clients
External perspective
“The biggest story in the automotive ecosystem to sell and engage with customers digitally will lie in technology enablers such as Sophus3.”Forbes
What Sophus3 does
See what buyers want, what marketing changed and what to do next.
Bring us the question. We combine the relevant market, media and customer evidence, then explain the answer in plain English.
01
Automotive Intelligence
See where demand, digital market share and competitor momentum are moving across markets.
Understand demand
02
Attribution
Connect media exposure to meaningful automotive behaviour through an independent measurement layer.
Prove impact
03
Analytics & Consultancy
Find where tracking, reporting or customer journeys are failing, then fix the parts affecting performance.
Improve performance
04
AI Visibility
See where your models appear in AI answers, which sources are cited and where competitors are winning.
Measure AI visibilityFrom evidence to an answer
The evidence behind the answer.
Different questions need different evidence. These are the sources we connect most often.
Digital behaviour
Brand sites, configurators, stock locators and retailer hand-offs show where research becomes intent, and where customers drop out.
Improve digital performanceMedia exposure
CTV, paid search, display, video and social exposure are matched with later automotive actions, so teams can judge results beyond platform reports.
Understand independent attributionAI discovery
Prompts, mentions, citations and topic coverage reveal how AI tools describe your brand and which competitors they favour.
Measure AI visibility Start with the question
We agree the decision, available data and limits before analysis begins. That keeps the work focused and the conclusion defensible.
See the complete solution framework
Independent measurement in action
Explore Attribution
Don't let the platform mark its own homework.
Sophus3 measures media against subsequent automotive behaviour, independently of the media owner or buying platform. No media inventory. No platform bias. Auto Match with ITV and Carwow shows what unbiased, platform-agnostic measurement looks like in practice.
+129%more visits
+133%mid-funnel effectiveness
−27%competitor brands considered
×
See the ITV × Carwow case study
Evidence from real work
Three questions. Three evidence-led answers.
A result matters more when you can see the problem, method and action behind it.
Attribution×
×What does streamed TV change after exposure?
Challenge
Fragmented delivery data could not show whether exposed viewers progressed across media and automotive buyer touchpoints.
Solution
Sophus3 Auto Match connected ITVX exposure with subsequent behaviour on brand sites and Carwow through an independent measurement layer.
ResultDefensible
A clear view of how streamed TV changed subsequent automotive behaviour.
Customer journey research
Where do publishers influence automotive decisions?
Problem
Publisher and OEM analytics each revealed only one fragment of the buyer journey.
Solution
Analyse millions of interactions across automotive media and brand-site journeys.
Outcome70%
of in-journey visitors were influenced by publisher sites in the published research.
Digital transformationPublicly anonymised OEM
How do you build capability consistently across markets?
Problem
Different processes and skill levels were limiting consistent digital performance across 20 markets.
Solution
Combine real automotive data, tailored learning and coached workshops over 12 months.
Outcome250
participants enabled across 20 European markets through one transformation programme.
How we work
The relationship is part of the work.
Automotive problems rarely fit product boxes. Our best work comes from knowing the client, the markets and the history behind the question. That is how useful projects become lasting working relationships.
We stay close to the work, remember the context and say when the evidence does not support the easy answer.
The same people stay involved.
Senior specialists carry the context from the first conversation to the recommendation.
We speak plainly.
If a result is weak, partial or surprising, we explain it without hiding behind jargon.
We fit the work to the question.
No media inventory and no pressure to force every problem into the same product.
Why Sophus3
Experienced people. Independent advice. Automotive context.
Security and platform expertise matter. So does knowing how automotive teams, markets and customer journeys actually operate.
Security and information-handling standards aligned with automotive requirements.
Certified measurement expertise with deep experience across the Google analytics stack.
Sector context across OEMs, media partners, markets and the customer journey.
No media inventory to defend. Specialist teams that can move from question to answer quickly.
Explore AI visibility
See where your brand is losing ground in AI answers.
Choose a topic to see how an overall visibility score can hide a competitive weakness, then identify the content and sources that need attention.
Published UK · Germany · France example
Which topics and sources are costing this brand visibility?
Select a topic to reveal where the brand is strong, where a competitor leads and what needs attention.
Explore AI VisibilityTopic-level AI visibilityMajor European brand · anonymised
>40%response visibility
Current strength
Finance questions
The brand appeared in more than 40% of relevant AI responses for finance-related questions.
Measured topic signalProtect visibility and citation quality
Published Sophus3 example, not a live client dashboard.
Market EntryNeed to assess a new automotive market?
Combine demand, competitor, digital and commercial evidence before committing investment.
Latest insights
Research and analysis from real automotive work.
Current Sophus3 thinking on demand, media measurement, customer journeys, EV markets and AI search.
Attribution12 May 2026Is streamed TV about to make car advertising interesting again?
Sophus3 measurement links streamed-TV exposure with subsequent automotive behaviour, helping brands move beyond delivery metrics and see whether advertising changed what shoppers actually did.
AI & Search9 Mar 2026Where is your brand losing out in AI search?
Automotive AI visibility can vary sharply by topic and market. Sophus3 shows why one overall visibility score can hide important competitive gaps.
EV Index4 Feb 2026Record numbers researching new EVs
The Q4 2025 Sophus3 EV Index recorded stronger consumer interest across several European markets, even as affordability remained uneven.