Prove what really drove automotive demand.
Eliminate wasted media spend with unbiased, platform-agnostic measurement that connects exposure to meaningful automotive behaviour—not just clicks or platform-reported metrics.
Independent AttributionCapture. Match. Measure. Act.
The methodology starts with privacy-safe data and ends with a recommendation about what the client should do next.
Capture
Collect relevant media exposure, site, journey and outcome signals.
Match
Connect exposures to subsequent automotive behaviour using appropriate deterministic or probabilistic methods.
Measure
Compare exposed behaviour with suitable control or baseline groups to isolate incremental effect.
Act
Turn findings into the next audience, campaign, market, measurement or conversion action.
ITV Auto Match + Carwow.
Sophus3 is the exclusive insights and measurement partner for Auto Match, ITV's addressable automotive advertising solution in partnership with Carwow.
One measurement view for every stakeholder.
Different stakeholders have different reasons to want the same thing: credible evidence.
OEMs
Understand which media drives demand, consideration, configurator use and leads.
Media owners
Demonstrate incremental automotive value beyond impressions, clicks or completion rates.
Agencies
Validate audience and channel choices with an independent automotive measurement layer.
Challenger brands
Build an evidence-led media strategy quickly when budgets and awareness must work harder.
No media inventory. No platform bias.
Sophus3 has no impressions, clicks or media placements to sell. The measurement layer is independent of the buying ecosystem, so recommendations can follow the evidence—not the platform incentive.
What automotive teams ask before they start.
Clear definitions of the data, method and decisions this work is designed to support.
What is independent automotive attribution?
Independent automotive attribution connects media exposure with subsequent buyer behaviour without relying only on the media platform’s own conversion reporting. The aim is to understand whether exposed audiences progressed through meaningful automotive actions such as research, model consideration, configuration, stock search or lead activity.
Which outcomes can be measured beyond clicks?
Depending on the agreed data and measurement design, outcomes can include visits, repeat research, model-page engagement, configurator use, retailer or stock-locator activity, lead events and cross-shopping behaviour. The selected outcomes should reflect the customer journey and commercial decision being evaluated.
Why does platform-agnostic measurement matter?
Media platforms are valuable delivery systems, but each sees only part of the journey and reports within its own ecosystem. Sophus3 has no media inventory to sell, so exposure and response data can be assessed against consistent automotive outcomes and compared across partners.
How is data matched responsibly?
The exact method depends on the participating partners, available data and use case. Sophus3 designs measurement around appropriate consent, governance, security and privacy requirements, and agrees the data flows, matching approach and reporting thresholds before analysis begins.