Sophus3 measures how people research cars online, compares your performance with competitors and shows what happens after they see your advertising. We help you improve campaigns, websites and lead generation.
20+ years in automotive · Independent of media sellers
eDataXchange automotive digital competitor benchmarking compares audiences, model research and buying actions across car brands, helping you identify where your website or campaigns need to improve.
Explore competitor benchmarkingWe audit website tracking and analyse configurator and lead-form completion, so your team can fix reporting gaps and help more car buyers complete an enquiry.
Explore analytics capabilitiesOur analysts compare interest in models with website use and enquiry activity to identify gaps in offers, content or the automotive buying journey.
Explore the latest insightsWorking with partners including Amazon Prime Video, ITV, Sky and Carwow, we measure subsequent model research, configurations and test-drive enquiries to help you evaluate your campaigns.
Explore attributionGo deeper with original Sophus3 whitepapers, EV Index benchmark reports, summit recordings and industry case studies.
36 automotive client relationships.
20+ years of digital buyer insight.
“The biggest story in the automotive ecosystem to sell and engage with customers digitally will lie in technology enablers such as Sophus3.”
Forbes
Google Marketing Platform PartnerCertified in AnalyticsWork with specialists whose platform expertise has been assessed by Google, helping your team implement reliable tracking and get more value from website and app reports.
TISAX certifiedYour automotive business data is handled within an information-security framework assessed against rigorous automotive industry requirements, giving your team greater confidence when sharing sensitive information.
Find out which advertising brings interested car buyers to your website, where they stop short of an enquiry and how your brand compares with competitors.
01See whether people who saw your ads went on to research a model, configure a car or request a test drive.
Compare website visits, model research and configurations among people who saw your campaign.
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02Repair missing website tracking and identify the steps that prevent car buyers from making an enquiry.
Agree which website actions to measure, check they are recorded accurately and build useful reports.
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03Use eDataXchange automotive digital competitor benchmarking to compare website audiences, model interest and lead-generating actions.
Compare digital demand, competitor movement and EV interest before planning investment.
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04Understand local competitors and digital best practice, then measure how your website and launch campaigns perform.
Compare local competitors and check how buyers find your brand through websites, advertising and AI assistants.
Discuss this challenge →Auto Match connects streamed-TV exposure with what viewers do next across automotive sites and Carwow.
Explore the Auto Match case study+133%mid-funnel effectiveness
−27%competitor brands considered
Agree which campaigns, models and markets to measure, and which actions matter, such as completed configurations or test-drive enquiries.
Analyse website activity, advertising exposure or AI search answers, then compare results with the relevant audience, competitor or market benchmark.
Explain which campaigns and website features perform well, where buyers drop out and what your team should test or improve next.
Current Sophus3 thinking on demand, media measurement, customer journeys, EV markets and AI search.
Research7 Sep 2026Six questions to agree before commissioning a campaign study, website audit or competitive benchmark.
Attribution2 Sep 2026A big sponsorship moment does not always produce a bigger digital audience. Hyundai’s World Cup performance shows why context matters.
Market Intelligence27 Aug 2026Comparing digital audiences with UK registrations across 15 brands reveals why traffic volume is only part of the story.
Tell us whether you need competitor benchmarks, campaign measurement, better website tracking or support for a new-market launch.
