Automotive analytics specialists since 2001
Since 2001, we’ve helped automotive teams make sense of changing buyer behaviour. The technology has changed. Our commitment to careful analysis, honest answers and lasting client relationships has not.
Support from specialists who know your markets
Our analysts work with your team across campaigns, model launches and website changes, so each report builds on what we have learned about your customers and competitors.
Start with a better briefWork directly with automotive measurement specialists
You work with specialists who understand your markets, remember the context and stay involved. We agree the question before the analysis, explain what the evidence can support, and discuss what your team should do next.
TISAX certification gives your team confidence that sensitive automotive information is handled under assessed security controls. Our Google Marketing Platform Analytics certification gives you access to vetted platform expertise for implementation and reporting.
Innovating in automotive digital since 2001
A history of automotive measurement, analytics, benchmarking and customer engagement, evolving as the customer journey changes.
Sophus3 begins innovating in digital customer engagement
Early work includes proactive chat and automotive digital customer interaction.
Analytics and benchmarking foundations
Sophus3 delivers JavaScript-based analytics, industry benchmarking, cross-brand journey analysis and work linking web behaviour with automotive sales.
Live digital retail and customer engagement
Live showroom and Live Chat Video capabilities expand, including broad deployment during the Covid period.
New ecommerce benchmarking capability
Sophus3 introduces a new generation of automotive ecommerce benchmarking and continues expanding cross-market intelligence.
TV attribution with ITV and Carwow
Sophus3 becomes exclusive insights and measurement partner for Auto Match, connecting streamed TV exposure with subsequent car-buyer behaviour.
Advertising measurement and automotive AI search analysis
The strategy evolves around independent measurement, automotive intelligence, analytics and emerging AI search behaviour.
Supporting automotive clients across markets
Sophus3 is a tech-enabled consultancy with teams in London, Berlin, Frankfurt, Barcelona and Cyprus, supporting automotive clients and programmes across markets.
