Compare car-buyer interest across brands
Compare website audiences, model research and buying actions through eDataXchange automotive digital competitor benchmarking.
Explore Automotive IntelligenceHow we help
Improve your automotive marketing and lead generation
Compare your brand with competitors, measure campaign results and improve the automotive buying journey. Sophus3 provides automotive digital competitor benchmarking, advertising attribution, website analytics and specialist training.
Explore a sample workspaceDEMO
Sophus3 / Demand monitorInteractive concept
Is your brand keeping pace with the market?
Your brand108index
Category119index
Competitor group114index
Indexed interest · baseline = 100
Your brand108
Category119
Competitor group114
Analyst’s reading
Brand interest trails the category. Check whether the gap sits in a model, segment or traffic source.
Illustrative interface and fictional data, not a production screenshot or client result. Select a scenario to explore the measures.
Compare scenarios & understand the data
| Measure | A | B |
|---|---|---|
| Your brand | 108 | 126 |
| Category | 119 | 121 |
| Competitor group | 114 | 118 |
Indexed digital interest compares movement from a common baseline of 100. It is not market share or vehicle registrations. These two fictional scenarios illustrate why the category comparator matters.
How Sophus3 approaches measurement →Explore the product
eDataXchange automotive digital competitor benchmarking
Explore eight scorecard modules covering demand, digital share, customer journeys and marketing efficiency. Try the interactive sample dashboards and competitor comparisons.
Explore eDataXchange →Platforms & Intelligence
Find out how AI recommends your cars
Test car-buying questions and review brand mentions, accuracy and cited sources to identify content improvements.
Explore AI VisibilityMeasurement & Attribution
Measure car-buyer activity after advertising
Compare model research, configurations and enquiries after advertising exposure, independently of the media seller.
Explore AttributionLaunch with local competitor knowledge
Compare local car brands, check website tracking and measure launch campaigns consistently across markets.
Explore Market EntryServices & Strategy
Improve tracking and generate more enquiries
Repair missing tracking, find where buyers leave the website and help your team use the reports to improve the automotive buying journey.
Explore Analytics & ConsultancyGet useful automotive reports from Google Analytics
Set up GA4 and Google Tag Manager to measure model research and enquiries accurately, with reports for your market teams.
Explore Google Analytics Partner ServicesWho we help
Support for car brands, publishers and regional marketing teams
We work with car manufacturers, advertising and publishing partners, and local marketing teams to compare performance and improve the automotive buying journey.
OEMs
Compare your models with competitors, evaluate campaigns and identify website changes that could generate more enquiries.
Media partners
Show automotive advertisers what viewers do after seeing an ad, using independent measurement of brand-site activity.
Challenger brands
Understand local competitors and set up website and campaign measurement before entering a new market.
Global & regional teams
Compare website and enquiry performance across markets using shared definitions and reports.
Our process
How we set up your automotive measurement project
Agree the campaigns, markets and buyer actions to measure, then use the findings to plan improvements.
Agree the project scope
Agree which campaigns, car models, markets and buyer actions the work should cover.
Collect the relevant data
Check permissions and tracking, then gather the website, advertising and competitor data needed.
Compare the results
Explain the changes against a relevant audience, competitor or market comparison, including the limits of the findings.
Recommend improvements
Identify campaigns and website features to improve, then agree how your team will measure progress.
Questions, answered
What automotive teams ask before they start
What we measure, what your team receives and how the findings can improve automotive marketing.
What does Sophus3 do for automotive organisations?
Sophus3 compares car-brand website performance, measures what people do after seeing automotive advertising and improves website analytics. We also analyse AI car recommendations and help teams launch in new markets. The work helps marketing teams identify campaigns, content and website features that could generate more sales enquiries.
Is Sophus3 a software platform or a consultancy?
We provide both data products and specialist services. eDataXchange is our automotive digital competitor benchmarking service. Clients can access regular reports and data, commission a campaign or market study, or ask our analysts and technical specialists to improve tracking, reporting and team skills.
Which automotive decisions can Sophus3 support?
We help teams decide which models need more marketing support, which campaigns bring interested buyers to the website and where buyers stop before an enquiry. We also compare competing brands and show how your cars appear in AI recommendations.
How is Sophus3 different from a media or advertising platform?
Sophus3 does not sell advertising space. We measure website activity after advertising exposure and compare results using agreed automotive measures, such as model research, configurations and enquiries. This gives clients a view of campaign performance that is independent of the media seller.