EV reportsEV Index Q2 2026: Germany leads a rise in European EV interest
Germany, France and the UK improved as more buyers researched electric vehicles. Affordability still separates interest from readiness.
Insights & Resource HubResearch into
Published research · Q2 2026Research into
how people choose cars
Explore Sophus3 research into car-brand website audiences, model consideration, advertising effectiveness and EV adoption, informed by automotive digital competitor benchmarking and specialist analysis.
Explore the library ↓Compare EV readiness
across European markets
76Germany70France67UK
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Overall index points · Published 12 August 2026Reports, videos and case studies
Research on automotive websites, advertising and car buyers
Original publications and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
17 resources
EV reports
EV reportsEV Index 2025 Q2: time to address the second-hand market
The Sophus3 EV Index improved in most tracked markets, but the used-EV market emerged as a major constraint on wider adoption.
WhitepapersDigital Car Buyer in Numbers 2023
Sophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.
Request the original whitepaper ↗Registration on Sophus3’s original pageRead the research guide →
SOPHUS3 / RESEARCH ARCHIVEThe Digital Car Buyer in Numbers 20212021
WhitepapersThe Digital Car Buyer in Numbers 2021
A 13-page whitepaper exploring how automotive retail can adapt to ecommerce and changing buyer expectations, published alongside the 2021 Digital Summit.
Download original PDF ↗Hosted by Sophus3 · Historical reportPublication & context ↗
SOPHUS3 / RESEARCH ARCHIVERethinking car buying in the ecommerce age2021
WhitepapersRethinking car buying in the ecommerce age
A 13-page whitepaper exploring how automotive retail can adapt to ecommerce and changing buyer expectations, published alongside the 2021 Digital Summit.
Download original PDF ↗Hosted by Sophus3 · Historical reportPublication & context ↗
Roadblocks to EV adoption: beyond consumer interest
A Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
The transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
Using data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
Video: Chinese brands expand their digital footprint in Europe
Research from the Sophus3 Automotive Digital Summit on the changing car-buying journey.
Getting automotive ecommerce right with Rockar’s Martin Sewell
Why a smooth checkout is only one part of a successful car-buying experience.
Market analysisThe Long March: Chinese car brands in Europe
Sophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.
Market analysisHow digital were Chinese challenger brands?
The second briefing paper provides a baseline for understanding how new entrants’ European websites have evolved.
Market analysisDriving decisions: how car buyers use reviews to make their choice
Research with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
Case studiesITV × Carwow: measuring the journey after TV exposure
Auto Match connects TV exposure with automotive-site and Carwow behaviour, giving advertisers evidence beyond media delivery.
Case studiesZapmap: analytics built around the product team’s questions
A three-stage project connected business goals, validated app tracking and practical reporting for the EV charging app.
Case studiesSabio: connecting streamed-TV audiences with automotive behaviour
Combining App Science audience targeting with Sophus3’s automotive attribution gives teams a clearer view of post-exposure engagement.
SOPHUS3 / RESEARCH ARCHIVEAutomotive Digital Summit 2021: Rethinking car buying2021
Videos & sessions▶Automotive Digital Summit 2021: Rethinking car buying
Watch the 2021 summit recording alongside the accompanying whitepaper on automotive ecommerce. Historical session.
From research to application
Apply the research to your automotive marketing
Use eDataXchange automotive digital competitor benchmarking to compare how car buyers use your website and competing brand sites, then identify improvements to campaigns and the online buying journey.