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Selected client work

Automotive campaign measurement
and analytics case studies

See how we measured automotive advertising, repaired app analytics and trained market teams. Each case study explains the client need, our work and the published results.

Sophus3 partners with ITV and Carwow to reveal true effect of TV ads
129% more visitsInitial published comparison with a standard ITVX campaign.
TV attribution

ITV × Carwow

+129% more visits after TV exposure

The challenge
Connect addressable TV exposure with subsequent automotive behaviour.
What we did
Sophus3 matched exposed audiences with participating brand sites and Carwow, looking at visits, configurations and test-drive enquiries.
What changed
The initial comparison reported more visits, stronger mid-funnel activity and fewer competitor brands considered.

Results from the first published campaign comparison, not a measure of vehicle sales or a guarantee for future campaigns.

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Driver using a public charging station
3 connected stagesAgreed business goals, validated app tracking and practical reports.
App analytics

Zapmap

Make the analytics useful to the people building the app

The challenge
Help a product team get answers to its business questions.
What we did
Work with the team to agree KPIs, audit and repair app tracking, validate implementation and develop Looker Studio reporting.
What changed
A connected measurement framework and reporting that supports the team’s decisions.

Based on the supplied Sophus3 project series. No numerical revenue or conversion uplift was published.

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Illustrative viewers watching a car advertisement on connected TV
15% increaseShare of automotive website visits in the first published Sabio campaign study.
Connected TV

Sabio

15% increase in digital market share for the advertising brand

The challenge
Find out whether the audience goes on to engage with the car brand.
What we did
Combine Sabio’s App Science audience targeting with Sophus3’s post-exposure automotive-site analysis.
What changed
The first published campaign study linked exposed audiences with stronger engagement and increased digital market share.

A relative increase, not 15 percentage points. Based on the supplied Sophus3 partnership update.

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Illustrative reader comparing vehicles in an automotive magazine
70%Of in-journey visitors were influenced by publisher sites in the published research.
Publisher research

Haymarket · Autovia · Bauer

Measure how car reviews influence online buyers

The challenge
Show how automotive editorial content contributes to the purchase journey.
What we did
Analyse millions of interactions across publishing and automotive environments, including differences between EV and ICE shoppers.
What changed
The research supports engaging buyers earlier, including when they first consider a powertrain.

Research finding from the 2025 publication; not a campaign conversion rate.

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Illustrative team reviewing digital research together
20 markets250 participants in a 12-month programme.
Digital capability

European automotive brand

Improve automotive lead performance through digital training

The challenge
Help market teams use digital best practice to improve automotive enquiries and lead handling.
What we did
Combine real-world data, online learning and coached workshops, involving everyone from CEOs to marketing teams.
What changed
A shared training programme that helps leadership and local teams apply the same approach to digital marketing and lead performance.

Programme scope reported on Sophus3’s digital transformation page. Client anonymised here.

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Explore the services behind the case studies

Improve campaign results, website enquiries and market performance

Compare automotive competitors

Compare website audiences and model research to identify where your brand is gaining or losing interest.

Explore market intelligence →

Measure advertising results

Measure model research, configurations and enquiries after people see your advertising.

Explore attribution →

Improve website analytics

Repair tracking and build reports that help marketing teams improve the automotive buying journey.

Explore analytics →
Talk to our automotive specialists

Improve your automotive marketing and website performance

Tell us whether you need competitor benchmarks, campaign measurement, better website tracking or support for a new-market launch.

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