Tracking audit
A review of missing, duplicated or inconsistent website and app events, with fixes ranked by their effect on reporting and lead measurement.
Analytics & Consultancy
Optimise your web analytics to sell more cars
Sophus3 audits and improves the tracking on your automotive websites and apps. We connect model research, configurator use and lead forms to reports that show where buyers drop out and which changes could generate more sales enquiries.
Measurement strategyData & CRM integrationTeam workshops
Explore a sample workspaceDEMO
Sophus3 / Journey diagnosticsInteractive concept
Where do car buyers stop before enquiring?
Model to configurator65%
Configuration completed48%
Lead form completed34%
Progression from previous step · %
Model to configurator65
Configuration completed48
Lead form completed34
Analyst’s reading
The largest drop is at the lead form. Check errors, required fields and mobile usability.
Illustrative interface and fictional data, not a production screenshot or client result. Select a scenario to explore the measures.
Compare scenarios & understand the data
| Measure | A | B |
|---|---|---|
| Model to configurator | 65 | 68 |
| Configuration completed | 48 | 56 |
| Lead form completed | 34 | 41 |
Each percentage measures progression from the previous journey step, not the percentage of all site visitors. Validate event definitions and segment by device before prioritising a fix.
How Sophus3 approaches measurement →What makes us different
Analytics specialists who understand how people buy cars
Our specialists bring more than 20 years of automotive analytics experience and hands-on expertise in Google and Adobe platforms. We understand the car-buying journey, from model research to dealer enquiry, and work with your team to fix tracking, connect customer relationship management (CRM) data and improve reporting.
- Agree what your team needs to measure, with consistent definitions for visits, configurations and enquiries.
- Check tracking accuracy, consent settings and gaps in the recorded car-buying journey.
- Set up and support Adobe Analytics, Google Analytics and the tools that connect them to your reports.
- Show marketing and sales teams which campaigns bring engaged visitors and where the website loses potential enquiries.
End-to-end approach
Reporting starts with a business requirement
Our approach starts with the business requirement, then builds the data, tracking, implementation and reporting needed to support action.
1. Business requirements
What decision, commercial question or management outcome needs to be supported?
2. Data & tracking
What data, tagging, consent, platform and integration work is required for trustworthy measurement?
3. Reporting & action
What is the data telling us, and how should it influence strategy, spend, journey or conversion?
Google expertise
Google Marketing Platform Partner, certified in Analytics
Sophus3 has worked with Google products for more than 15 years, including GA4, Google Tag Manager, Looker Studio and BigQuery. Our certified partner status gives you access to specialists whose expertise has been assessed by Google, helping you implement reliable tracking and useful reports.
Explore Google servicesGA4
Track visits, car configurations and enquiries consistently across websites and markets.
Tag Manager
Manage the tracking on your websites and apps, including server-side tagging and consent settings.
Looker Studio
Bring website, campaign and enquiry results together in reports your team can use.
BigQuery
Prepare and combine large datasets for analysis, with controlled access to sensitive information.
What your team receives
A clear plan to improve automotive analytics
Useful reports
Reports on model-page visits, configurator completion and enquiries, with consistent definitions across brands, sites and markets.
Implementation support
Specialist help to repair tracking, validate changes and train your team to use the reports.
- Start here
- Conflicting reports, unclear conversion definitions or a journey that loses interested buyers.
- What we need
- Business questions, access to relevant analytics, existing KPI definitions and the teams responsible for implementation.
- What you get
- A prioritised measurement plan, agreed definitions and practical changes to reporting or tracking. Implementation and coached workshops can be scoped alongside the analysis.
Questions, answered
What automotive teams ask before they start
What we measure, what your team receives and how the findings can improve automotive marketing.
What problems does automotive analytics consultancy solve?
We repair missing or duplicated tracking, reconcile conflicting reports and agree consistent definitions for visits, configurations and enquiries. We then help your team identify where people leave the automotive buying journey and what website changes could improve enquiry completion.
Which analytics platforms can Sophus3 support?
Our specialists work with Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery and Adobe Analytics. We can also help connect customer relationship management data and reporting tools. The work is scoped around your existing systems, access permissions and reporting requirements.
Can Sophus3 support multi-market measurement?
Yes. We agree common definitions and tracking requirements across websites, while retaining the local details each market needs. Regional teams can then compare visits, configurations and enquiries consistently and avoid repeating the same implementation work.
What makes the consultancy automotive-specific?
Our specialists understand model research, car configurators, stock searches, dealer locators and sales enquiries. We use that experience to decide what should be tracked and how to interpret it, so the reports address the practical questions automotive marketing and sales teams face.