Understand which cars buyers are researching online
Sophus3 compares car-brand website audiences, model research and buying actions across markets. With eDataXchange automotive digital competitor benchmarking, you can compare changes in your website visits with interest in competing brands and models before assessing a campaign or launch.
Is your brand keeping pace with the market?
Indexed interest · baseline = 100
Brand interest trails the category. Check whether the gap sits in a model, segment or traffic source.
Illustrative interface and fictional data, not a production screenshot or client result. Select a scenario to explore the measures.
Compare scenarios & understand the data
| Measure | A | B |
|---|---|---|
| Your brand | 108 | 126 |
| Category | 119 | 121 |
| Competitor group | 114 | 118 |
Indexed digital interest compares movement from a common baseline of 100. It is not market share or vehicle registrations. These two fictional scenarios illustrate why the category comparator matters.
How Sophus3 approaches measurement →Compare your website results with other car brands
Sophus3 has spent more than 20 years analysing online car buyers. Today that expertise is used to understand demand, competitive position, market change and the digital customer journey across markets.
- Benchmark your digital audience against the market and competitors.
- Understand launches, segments, models and changing demand.
- Use automotive context to interpret your own analytics more accurately.
- Commission a study of a model launch, a drop in enquiries or a change in competitor performance.
Choose competitor data, regular analysis or a focused study
Use competitor data in your own reports, work with our analysts each month or commission a study of one model, campaign or market.
Data & API
Access automotive website benchmarks and digital audience share data for use in your own reporting tools, including through an application programming interface (API).
Insight Service
Our analysts explain changes in model interest, competitor audiences and buying actions, and recommend where your marketing team should investigate or respond.
Focused analysis
Commission analysis of a model launch, competitor campaign, configurator performance or new-market opportunity, with findings and recommendations for your team.
- Start here
- A traffic change, a model launch or a competitor gaining attention.
- What we need
- Brand, model, segment and market priorities; your reporting needs; available first-party data.
- What you get
- A benchmark, an explanation of the movement and questions to investigate. Delivery can include analyst support, dashboards or data feeds.
What automotive teams ask before they start
What we measure, what your team receives and how the findings can improve automotive marketing.
What is automotive market intelligence?
Our automotive market intelligence compares how people research cars online across brands, models and markets. eDataXchange automotive digital competitor benchmarking shows how your website performance compares with competitors, helping you interpret changes in traffic and buying actions alongside wider market demand.
Which demand signals can Sophus3 compare?
Depending on the project and available data, we compare website audiences, model-page visits, configurator use, stock searches, dealer searches and enquiries. We can examine changes over time, across markets and against an agreed set of competing brands. Registrations and other market data provide additional context.
How is digital market share different from sales share?
Digital market share is a brand’s share of the measured automotive website audience. Sales share describes its share of registrations or transactions. Comparing them helps your team investigate a gap between online interest and sales, but website visits are not vehicle purchases.
How do teams use the output?
Teams receive competitor comparisons, an explanation of the results and recommendations for further investigation or improvement. Use the findings to review model launches, adjust campaign and website content, or compare market performance. Delivery can include a one-off study, monthly analyst reports or data for your own reporting tools.
eDataXchange automotive digital competitor benchmarking
Sophus3 eDataXchange brings participating automotive brands together around a shared understanding of digital customer behaviour. It gives OEM customer analytics the competitive context that an individual website dashboard cannot provide.
Compare audience engagement and customer journeys, then use specialist interpretation to identify where the experience can improve. The research library shows how this evidence informs analysis of ecommerce, demand and EV adoption.
Start with a real business question
- Is an audience change specific to our brand or part of a wider market shift?
- Which digital tools help people progress towards choosing a car?
- Where do car buyers stop before completing a configuration or enquiry?