A clearer measurement framework and reporting designed for the team’s decisions. No numerical revenue uplift was published.
Business goals → validated tracking → useful reporting.
In this insight
The challengeThe workThe outcomeWhy collaboration matteredThe decision this helps answerWhy the sequence mattersThe challenge
Zapmap’s product team needed analytics connected to its business priorities. Sophus3 began by agreeing what success looked like, rather than starting with a dashboard.
The work
Working with the team led by Edmund Walsh, we followed three stages.
- Define the goals, KPIs and reporting framework.
- Review usability and data quality; repair and validate tracking with the internal product team.
- Use Looker Studio to make performance and changes easier to examine.
The outcome
The project connected tracking and reporting with the questions stakeholders needed to answer. It also clarified what was working, what was missing and what needed attention.
Why collaboration mattered
The product team’s understanding of the app was essential to implementing and testing the measurement correctly. The reporting then gave the team a shared basis for discussion.
The published series does not quantify revenue growth or conversion uplift. Its evidence is the work delivered and the more useful measurement approach.
The decision this helps answer
The work gives the product team a clearer way to discuss what users are doing and which changes need investigation. A shared reporting framework reduces the need to reconstruct the meaning of events in each conversation.
Why the sequence matters
Reporting depends on trustworthy tracking, and tracking depends on knowing the question. Defining success first makes it easier to decide what must be implemented and tested.
Based on the three Sophus3 LinkedIn project updates supplied by Sophus3, published 17 March, 25 March and 2 April 2026.
