ResearchCarwow and Sophus3: a wider view of the buying journey
A research partnership connects insight across Carwow, Auto Express, Driving Electric and Evo.
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Research and analysis from real automotive work
Explore what Sophus3 measures across automotive websites, advertising campaigns and AI search. Read our analysis of model research, configurator use, EV demand and the online behaviour that leads to a sales enquiry.
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Automotive research reports, videos and case studies
Go deeper with original Sophus3 whitepapers, EV Index benchmark reports, summit recordings and industry case studies.
Research
ResearchDriving decisions: how car buyers use reviews to make their choice
Research with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
Market IntelligenceIs there an ‘Elon effect’ on car shoppers?
A historical analysis separates attention around Tesla’s CEO from the brand’s longer-term sales trajectory.
Market IntelligenceWhat are the game-changers in automotive digital 2025?
Sophus3 data showed a sharp rise in the use of vehicle stock locators as brands adapted to a market where supply again exceeded demand.
Market IntelligenceFive new participants join eDataXchange
BYD UK, GWM, XPENG UK, Subaru UK and Isuzu UK joined the collaborative benchmark in this 2025 update.
EV IndexEV Index Q4 2024: a more positive finish
All five major European markets improved their overall readiness scores, although important differences remained.
Market IntelligenceMeasuring the impact of Jaguar’s rebrand
Sophus3 website-audience data showed a large spike in interest after Jaguar unveiled its new identity and Type 00 concept.
EV IndexEV Index Q3 2024: waiting for affordable electric cars
The third quarter showed how uneven consumer interest could hold back progress despite improvements elsewhere.
ResearchGetting automotive ecommerce right with Rockar’s Martin Sewell
Why a smooth checkout is only one part of a successful car-buying experience.