Market IntelligenceDoes digital market share translate into sales?
Comparing digital audiences with UK registrations across 15 brands reveals why traffic volume is only part of the story.
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Research and analysis from real automotive work
Explore what Sophus3 measures across automotive websites, advertising campaigns and AI search. Read our analysis of model research, configurator use, EV demand and the online behaviour that leads to a sales enquiry.
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Market Intelligence
Market IntelligenceIs Jaecoo a value brand, or premium?
Cross-shopping data challenges familiar brand boundaries. Jaecoo is attracting attention from audiences established brands may consider their own.
Market IntelligenceKey digital trends for your 2026 budget
Sophus3's 2026 view: Chinese brands are building digital share, AI-assisted search is changing brand-site traffic, campaign measurement matters more, EV readiness is improving and engagement remains under pressure.
Market IntelligenceIs there an ‘Elon effect’ on car shoppers?
A historical analysis separates attention around Tesla’s CEO from the brand’s longer-term sales trajectory.
Market IntelligenceWhat are the game-changers in automotive digital 2025?
Sophus3 data showed a sharp rise in the use of vehicle stock locators as brands adapted to a market where supply again exceeded demand.
Market IntelligenceFive new participants join eDataXchange
BYD UK, GWM, XPENG UK, Subaru UK and Isuzu UK joined the collaborative benchmark in this 2025 update.
Market IntelligenceMeasuring the impact of Jaguar’s rebrand
Sophus3 website-audience data showed a large spike in interest after Jaguar unveiled its new identity and Type 00 concept.
Market IntelligenceChinese brands compete on more than price
Sophus3’s 2024 review of safety rankings challenged outdated assumptions about challenger brands.
Challenger BrandsThe Long March: Chinese car brands in Europe
Sophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.