ResearchHow to brief an automotive measurement project
Six questions to agree before commissioning a campaign study, website audit or competitive benchmark.
Insights hub
Research and analysis from real automotive work
Explore what Sophus3 measures across automotive websites, advertising campaigns and AI search. Read our analysis of model research, configurator use, EV demand and the online behaviour that leads to a sales enquiry.
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Automotive research reports, videos and case studies
Go deeper with original Sophus3 whitepapers, EV Index benchmark reports, summit recordings and industry case studies.
Research
Research10 ways to get your auto website right
Our webinar’s practical message: simplify around customer needs and measure the outcomes your business actually values.
ResearchWhat is an auto site really for in 2026?
Lead generation, research or brand affinity? Different priorities are producing very different automotive websites.
ResearchApp analytics, part three: make reporting useful
The final step in our Zapmap series: turn reliable tracking into reports that help people make decisions.
ResearchApp analytics, part two: build a reliable tracking foundation
With business goals agreed, the next step is making sure app tracking measures the right things, and measures them correctly.
ResearchApp analytics, part one: understand your customers better
Our Zapmap project began with business questions, not dashboards. Here is the first step in our three-part approach.
ResearchCarwow and Sophus3: a wider view of the buying journey
A research partnership connects insight across Carwow, Auto Express, Driving Electric and Evo.
ResearchDriving decisions: how car buyers use reviews to make their choice
Research with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
ResearchGetting automotive ecommerce right with Rockar’s Martin Sewell
Why a smooth checkout is only one part of a successful car-buying experience.