ResearchDigital Car Buyer in Numbers 2023
Sophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.
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Research and analysis from real automotive work
Explore what Sophus3 measures across automotive websites, advertising campaigns and AI search. Read our analysis of model research, configurator use, EV demand and the online behaviour that leads to a sales enquiry.
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Automotive research reports, videos and case studies
Go deeper with original Sophus3 whitepapers, EV Index benchmark reports, summit recordings and industry case studies.
Research
Market IntelligenceHow digital were Chinese challenger brands?
The second briefing paper provides a baseline for understanding how new entrants’ European websites have evolved.
Challenger BrandsChinese auto brands coming to Europe: full report
Sophus3 examined the strategy behind Chinese automotive brands entering Europe, with EVs, pricing power and measured market expansion central to the picture.