Our webinar examined engagement, ecommerce readiness and the growing digital presence of Chinese brands.
In this insight
Look outside the automotive bubbleMarket readiness has several dimensionsPractical questions for digital teamsLook outside the automotive bubble
Sophus3 compared automotive experiences with 35 non-automotive brands. Familiar, frequently used ecommerce services were shaping customer expectations, even when the eventual purchase was a car.
Market readiness has several dimensions
Research across more than 600 websites in 24 markets separated market health, customer readiness and the capabilities provided by brands. A willing customer cannot complete a journey that the available tools do not support.
Practical questions for digital teams
- Does the website respond to a customer as well as a showroom would?
- Are basic purchase tools available and easy to use?
- Are weak results caused by the experience, market conditions or a combination?
The original webinar also explored EV demand and Chinese brands. This summary preserves the 2024 context; it is not a current ranking of markets or websites.
Read the original Sophus3 publication →
Adapted from the original Sophus3 publication. Market findings relate to the date shown.
