A research partnership connects insight across Carwow, Auto Express, Driving Electric and Evo.
The question
How do people move through automotive content before deciding what to buy?
The research
Sophus3’s 2025 partnership with Carwow Group set out to examine millions of digital interactions across its brands, including Carwow, Auto Express, Driving Electric and Evo. The work builds on earlier publisher research and eDataXchange’s automotive benchmarking expertise.
Why the wider view matters
A single website only sees part of a person’s research. Looking across related publishing environments can help identify where content, advertising and commercial partnerships influence the journey.
This is the original project announcement, not a claim that every planned result has been published. It describes the intended scope: understanding engagement, customer experience and the path towards conversion.
Read the original Sophus3 publication →
Adapted from the original Sophus3 publication. Market findings relate to the date shown.
