The initial published work reported a 15% increase in digital market share, alongside stronger engagement from exposed visitors.
Digital market share for the advertising brand in the published initial work, not 15 percentage points.
In this insight
The challengeThe workThe initial findingsWhat the findings meanThe decision this helps answerWhat a follow-on brief should specifyThe challenge
Campaign delivery can tell a team who an advertisement reached. Sabio and Sophus3 wanted to examine whether that exposure was followed by relevant automotive-site activity.
The work
Sabio’s App Science supports audience targeting across mobile and connected TV. Sophus3 added automotive attribution informed by eDataXchange, Sophus3’s automotive digital competitor benchmarking service, using matching to examine subsequent brand-site behaviour.
The initial findings
The update reported a 15% increase in digital market share for the advertising brand. Exposed visitors were more likely to visit advertised content, while retargeted users were more likely to visit the site than those exposed to CTV alone.
What the findings mean
The work links audience activation with observed customer behaviour. It gives marketing teams a more useful conversation about the investment than delivery totals alone.
The post did not publish a numerical uplift for every outcome or a complete experimental design. The 15% figure is a reported relative increase, not a percentage-point gain or a guaranteed result.
The decision this helps answer
The analysis can help advertisers ask whether a targeted audience goes on to show relevant automotive behaviour. That question is more specific than whether the campaign reached its delivery target.
What a follow-on brief should specify
Agree the exposed and comparison audiences, the time window and the definitions of site engagement and digital market share. These details are needed to interpret the reported change responsibly.
Based on Sophus3’s supplied LinkedIn partnership announcement of 28 April 2026.
