EV IndexEV research surges as fuel costs rise
March’s rise in electric-car research coincided with higher petrol and diesel prices across Europe.
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Research and analysis from real automotive work
Explore what Sophus3 measures across automotive websites, advertising campaigns and AI search. Read our analysis of model research, configurator use, EV demand and the online behaviour that leads to a sales enquiry.
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Automotive research reports, videos and case studies
Go deeper with original Sophus3 whitepapers, EV Index benchmark reports, summit recordings and industry case studies.
EV Index
AI & SearchWhy AI is not replacing auto brand sites, yet
Traffic recovered after an early decline associated with AI-assisted search. Brand websites still have a role, but that role deserves examination.
ResearchWhat is an auto site really for in 2026?
Lead generation, research or brand affinity? Different priorities are producing very different automotive websites.
ResearchApp analytics, part three: make reporting useful
The final step in our Zapmap series: turn reliable tracking into reports that help people make decisions.
Case StudyZapmap: analytics built around the product team’s questions
A three-stage project connected business goals, validated app tracking and practical reporting for the EV charging app.
AttributionAuto Match: taking automotive attribution research to the AOP Awards
Our award entry brings together ITVX audiences, Carwow data and Sophus3 measurement of post-advertising behaviour.
ResearchApp analytics, part two: build a reliable tracking foundation
With business goals agreed, the next step is making sure app tracking measures the right things, and measures them correctly.
ResearchApp analytics, part one: understand your customers better
Our Zapmap project began with business questions, not dashboards. Here is the first step in our three-part approach.
AI & SearchWhere is your brand losing out in AI search?
One overall AI visibility score can conceal serious gaps. Our three-market example shows why the topic matters.