ResearchThe transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
Insights hub
Research and analysis from real automotive work
Explore what Sophus3 measures across automotive websites, advertising campaigns and AI search. Read our analysis of model research, configurator use, EV demand and the online behaviour that leads to a sales enquiry.
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Automotive research reports, videos and case studies
Go deeper with original Sophus3 whitepapers, EV Index benchmark reports, summit recordings and industry case studies.
Research
ResearchUsing data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
AnalyticsThe data ‘black hole’ frustrating car brands’ digital teams
Sophus3 analysis found that stricter consent implementations could make up to 40% of automotive website traffic disappear from conventional tracking, undermining campaign and journey measurement.
EV IndexRoadblocks to EV adoption: beyond consumer interest
A Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
Market IntelligenceChinese brands compete on more than price
Sophus3’s 2024 review of safety rankings challenged outdated assumptions about challenger brands.
ResearchAutomotive digital in 2024: the engagement challenge
Our webinar examined engagement, ecommerce readiness and the growing digital presence of Chinese brands.
Challenger BrandsThe Long March: Chinese car brands in Europe
Sophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.
Case StudyImprove automotive lead performance across markets with digital training
A Sophus3 digital training programme helped automotive teams build shared skills in website measurement and customer engagement across 20 markets.
AnalyticsAre your analytics adding business value?
Three questions from Sophus3 about connecting website measurement with the decisions automotive teams make.