AI & SearchWe are not getting AI right, admit automotive brands
An anonymous client survey found low confidence in AI readiness, with leadership and role definition emerging as key challenges.
Insights hub
Research and analysis from real automotive work
Explore what Sophus3 measures across automotive websites, advertising campaigns and AI search. Read our analysis of model research, configurator use, EV demand and the online behaviour that leads to a sales enquiry.
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Automotive research reports, videos and case studies
Go deeper with original Sophus3 whitepapers, EV Index benchmark reports, summit recordings and industry case studies.
AI & Search
AI & SearchWhich auto brands are matching AI with traditional digital?
Hyundai’s UK performance illustrates how AI visibility and website audience share can point in different directions.
Market IntelligenceIs Jaecoo a value brand, or premium?
Cross-shopping data challenges familiar brand boundaries. Jaecoo is attracting attention from audiences established brands may consider their own.
EV IndexAffordability remains a barrier to EV adoption
Our spring EV Index analysis shows why stronger interest and better charging do not automatically make electric cars affordable.
AttributionIs streamed TV about to make car advertising interesting again?
Better measurement can give automotive brands more confidence to invest in creative TV advertising.
Case StudySabio: connecting streamed-TV audiences with automotive behaviour
Combining App Science audience targeting with Sophus3’s automotive attribution gives teams a clearer view of post-exposure engagement.
AttributionNew partnership reveals TV’s impact on automotive
Sophus3 and Sabio bring targeting and automotive measurement together to examine what happens after streamed-TV exposure.
AttributionSophus3 shortlisted for the AOP Digital Publishing Awards
Our ITV and Carwow attribution partnership has been shortlisted in the AOP Awards research category.
Research10 ways to get your auto website right
Our webinar’s practical message: simplify around customer needs and measure the outcomes your business actually values.