Insights & Resource Hub

Research into
how people choose cars

Explore Sophus3 research into car-brand website audiences, model consideration, advertising effectiveness and EV adoption, informed by automotive digital competitor benchmarking and specialist analysis.

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Published research · Q2 2026

Compare EV readiness
across European markets

76Germany70France67UK

Explore the selected-market comparison →

Overall index points · Published 12 August 2026
Reports, videos and case studies

Research on automotive websites, advertising and car buyers

Original publications and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.

2 resources · EV reports

EV reports

EV readiness ·

EV Index Q2 2026: Germany leads a rise in European EV interest

Germany, France and the UK improved as more buyers researched electric vehicles. Affordability still separates interest from readiness.

EV reports

EV readiness ·

EV Index 2025 Q2: time to address the second-hand market

The Sophus3 EV Index improved in most tracked markets, but the used-EV market emerged as a major constraint on wider adoption.

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