Explore Sophus3 research into car-brand website audiences, model consideration, advertising effectiveness and EV adoption, informed by automotive digital competitor benchmarking and specialist analysis.
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Overall index points · Published 12 August 2026Original publications and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
3 resources · Whitepapers
WhitepapersSophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.
A 13-page whitepaper exploring how automotive retail can adapt to ecommerce and changing buyer expectations, published alongside the 2021 Digital Summit.
A 13-page whitepaper exploring how automotive retail can adapt to ecommerce and changing buyer expectations, published alongside the 2021 Digital Summit.
Use eDataXchange automotive digital competitor benchmarking to compare how car buyers use your website and competing brand sites, then identify improvements to campaigns and the online buying journey.
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