Roadblocks to EV adoption: beyond consumer interest
A Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
Insights & Resource HubResearch into
Published research · Q2 2026Research into
how people choose cars
Explore Sophus3 research into car-brand website audiences, model consideration, advertising effectiveness and EV adoption, informed by automotive digital competitor benchmarking and specialist analysis.
Explore the library ↓Compare EV readiness
across European markets
76Germany70France67UK
Explore the selected-market comparison →
Overall index points · Published 12 August 2026Reports, videos and case studies
Research on automotive websites, advertising and car buyers
Original publications and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
6 resources · Videos & sessions
The transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
Using data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
Video: Chinese brands expand their digital footprint in Europe
Research from the Sophus3 Automotive Digital Summit on the changing car-buying journey.
Getting automotive ecommerce right with Rockar’s Martin Sewell
Why a smooth checkout is only one part of a successful car-buying experience.
SOPHUS3 / RESEARCH ARCHIVEAutomotive Digital Summit 2021: Rethinking car buying2021
Videos & sessions▶Automotive Digital Summit 2021: Rethinking car buying
Watch the 2021 summit recording alongside the accompanying whitepaper on automotive ecommerce. Historical session.
From research to application
Apply the research to your automotive marketing
Use eDataXchange automotive digital competitor benchmarking to compare how car buyers use your website and competing brand sites, then identify improvements to campaigns and the online buying journey.