Sophus3’s digital transformation approach uses real-world automotive data rather than abstract frameworks. The programme combines performance analysis, tailored learning and coached workshops designed around the challenges of each market.

A published case study describes a 12-month ecommerce transformation programme for a leading European automotive brand. It covered 20 European markets and 250 participants, including senior leadership and marketing teams.

The methodology

  • Assess the current capabilities, processes and barriers in each market.
  • Benchmark digital performance against competitors.
  • Align leadership on the desired future state.
  • Deliver tailored online learning and coached workshops.
  • Use systemic market-team sessions to turn learning into practical plans.
  • Transition new processes into day-to-day ways of working.

The objective is permanent capability building: use shared evidence and common language to break down silos and improve marketing performance.