Published initial results: more visits, stronger mid-funnel activity and fewer competitor brands considered.
Initial published Auto Match comparison with a standard ITVX campaign.
The challenge
TV delivery reports do not show the whole buying journey. Advertisers needed evidence of subsequent automotive behaviour.
The work
As Auto Match’s measurement partner, Sophus3 connected known ITVX-exposed viewers with participating brand sites and Carwow, examining visits, configurations and test-drive enquiries.
The published results
Compared with a standard ITVX campaign, the initial report described 129% more visits, 133% greater effectiveness at encouraging mid-funnel actions, and 27% fewer competitor brands considered by Carwow users.
What this enables
The work gives teams a basis for assessing audience quality and campaign influence beyond delivery.
Read the result in context
These are the initial published campaign comparisons, not guaranteed outcomes or a direct count of vehicle sales. The baseline and measured population matter.
