Look outside your own dashboards to understand your position.
Our June webinar brought together Sophus3’s automotive data expertise and findings from our client survey to examine how AI is changing digital marketing.
It is easy to get absorbed in internal tools, reporting and processes. But those tell only part of the story. To understand individual brand performance, teams also need to see what customers encounter and how competitors compare.
Three questions worth taking back to your team
- Where does your brand appear in AI answers, and where is it absent?
- How does that visibility compare with established digital audience share?
- Are leadership and responsibilities clear enough to act on the findings?
These questions connect the themes explored in our survey and visibility analysis. They are a practical discussion framework, not a new ranking of brands.
Missed the discussion?
The 25 June event has taken place. Contact Sophus3 to ask about the findings or available materials; this article does not imply that a public recording is available.
Adapted from Sophus3’s LinkedIn post dated 2026-06-29. Figures and market observations relate to that original update.