01
Exposure
Ad campaigns delivered on TV and online.
Media attribution for automotive brands
Understand whether your TV and digital ads are working
Sophus3 is one of the UK’s leading automotive full-funnel measurement specialists.
Using our proprietary technology, we securely match your in-market visitors to your streamed TV and online advertising – analysing visits, configurations and test-drive enquiries – for a clear, data-driven view of your return on investment.
FOLLOW THE FULL JOURNEY
Ad exposure
Buyer behaviour
Measured impact
Visits · Configurations · Test-drive enquiries
Illustrative measurement journeyYour ads are working…
but which ones?
Traditional attribution relies on clicks or last-touch models, which ignore buyer intent. Car buyer journeys are non-linear – customers interact with ads, review sites and marketplace platforms long before visiting a brand site, creating inconsistent standards across media owners.
What our media attribution tool delivers for your business
- Clarity on the relationship between ad spend and buyer actions
- Detailed, user-level analysis via IP matching in a secure clean room
- Intent-led metrics – propensity to buy and brand consideration
- Validated attribution performance and unique buyer insight
- Behaviour comparison of ad-exposed vs non-exposed users
- Macro platform trends and campaign benchmarking
How it works
From ad exposure to verified impact.
Four clean-room steps. Select a step to follow the process.
02
Tagging
Sophus3 tags deployed across your website capture behaviour.
03
Matching
Clean-room technology matches exposure to site interaction, anonymously.
04
Attribution
Weighted engagement scoring reveals true media impact.
20+ years
of proven success partnering with the automotive industry on analytics and customer engagement
TRUSTED BY LEADING AUTOMOTIVE BRANDS
Data permissions, matching scope, comparison groups and measurement definitions are agreed for each engagement.
Read our measurement approach →Ready to prove your impact?
For in-depth reports and benchmarking on every campaign, talk to us about supporting your existing media activity.
Talk to Sophus3Partner with the most complete attribution data in automotive
Prove ROI and optimise every automotive campaign you run.