Media attribution for automotive publishers

Increase revenues by proving how effective your ads are

Sophus3 is one of the UK’s leading automotive full-funnel measurement specialists.

We securely match your in-market visitors to your advertisers’ websites – tracking visits, configurations and test-drive enquiries – to give a clear, data-driven view of return on investment.

Discuss your attribution Download the flyer ↓

FOLLOW THE FULL JOURNEY

Ad exposure

Buyer behaviour

Measured impact

Visits · Configurations · Test-drive enquiries

Illustrative measurement journey

Move from last-click…
to full funnel.

Last-click rewards the final touchpoint and ignores everything that led the buyer there. Full-funnel captures the whole non-linear journey – every ad, review site, marketplace and visit to your site.

What our media attribution tool delivers

Increased yields based on validated performance and unique buyer insight
Detailed, user-level analysis via IP matching in a secure clean room
Behaviour comparison of ad-exposed vs non-exposed users
Intent-led metrics – propensity to buy and brand consideration
Macro platform trends and unique campaign benchmarking

See how it works ↓

How it works

From ad exposure to verified impact.

Four clean-room steps. Select a step to follow the process.

Exposure

Ad campaigns delivered in your expert content environments.

Tagging

Sophus3 tags on your client’s website capture granular behaviour.

Matching

Clean-room technology matches exposure to site interaction, anonymously.

Attribution

Weighted engagement scoring reveals true media impact.

20+ years

of proven success partnering with the automotive industry on analytics and customer engagement

Data permissions, matching scope, comparison groups and measurement definitions are agreed for each engagement.

Read our measurement approach →

Ready to prove your impact?

For in-depth reports and benchmarking on every campaign, talk to us about supporting your existing media activity.

Talk to Sophus3

Partner with the most complete attribution data in automotive

Increase yield and prove ROI for every automotive campaign you run.

Explore all attribution capabilities →Attribution for brands →