BYD UK, GWM, XPENG UK, Subaru UK and Isuzu UK joined the collaborative benchmark in this 2025 update.
A broader automotive comparison
Sophus3 welcomed BYD UK, Great Wall Motor, XPENG UK, Subaru UK and Isuzu UK to eDataXchange in February 2025.
The programme allows participating brands to share anonymised online data and compare their digital performance with competitors. Its purpose is to understand customer behaviour with more context than any one brand’s reporting can provide.
What participation is for
The benchmark helps teams interpret their market position and ask whether changes reflect their own performance or a wider shift in demand.
This article records the participants announced at the time. It is not a current inventory of every member, market or contractual relationship.
Read the original Sophus3 publication →
Adapted from the original Sophus3 publication. Market findings relate to the date shown.