Sophus3 is the exclusive insights and measurement partner for Auto Match, ITV’s addressable automotive advertising solution created with Carwow. The service connects known ITVX Auto Match exposure with subsequent behaviour on automotive brand websites and Carwow.
Sophus3 analyses actions including visits, configurations and test-drive enquiries to help advertisers understand the effect of TV activity beyond conventional delivery metrics.
Initial published results
- 129% more visits across the car brand site and Carwow.
- 133% greater effectiveness at moving exposed viewers towards active mid-funnel actions.
- 27% reduction in the number of competitor brands considered by exposed Carwow users.
Publicly named early users included Range Rover, Mercedes, Volkswagen, Audi, Suzuki and Polestar. The work demonstrates how independent automotive measurement can connect media exposure with real buyer behaviour and help clients make better investment decisions.
