A research-category shortlist for the ITV × Carwow partnership.
We are delighted that our attribution partnership with ITV and Carwow has been shortlisted in the research category at the AOP Digital Publishing Awards.
Research beyond awareness
The entry draws on eDataXchange technology to connect exposure to ITVX advertising with subsequent actions on automotive brand websites. The aim is to examine behaviour further along the purchase journey, beyond awareness and favourability alone.
Recognition for a shared effort
This is work built across organisations. Our thanks to the ITV and Carwow partners and the Sophus3 team behind the analysis: Sam Robson, Ryan White, Gerrit van Heerden, Ramanathan Sanjeevan and Steve Machin.
This article records the shortlist announcement, not an award win. Our June follow-up shares the team’s celebration and the published campaign findings.
Adapted from Sophus3’s LinkedIn post dated 2026-04-23. Figures and market observations relate to that original update.