Audience targeting is the start. What happens next is the measurement question.
An extended AOP Awards deadline allowed us to include the latest Auto Match findings in our research entry.
Auto Match combines Carwow’s first-party audience data with registered ITVX users to support automotive targeting. At the time of this update, the solution was described as enabling manufacturers to reach more than 1.3 million known active new-car buyers.
Measurement after exposure
Sophus3 adds analysis of what follows advertising exposure, including website visits, configurations and relevant downstream outcomes where the data allows. The purpose is to connect audience activation with evidence from the purchase journey.
The reach figure describes the addressable audience reported then. It is not the number of people reached by every campaign, nor a count of resulting sales.
Follow the story
This March article records the submission stage. The research was subsequently shortlisted in April, followed by the team’s awards-night update in June. Together, the three posts document the partnership’s progress without conflating an entry, a shortlist and a win.
Adapted from Sophus3’s LinkedIn post dated 2026-03-31. Figures and market observations relate to that original update.