Sophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.
In this insight
A research view of automotive ecommerceWhat the report coversWho it helpsAccess the original reportA research view of automotive ecommerce
Sophus3’s 2023 white paper draws on the eDataXchange partnership of 23 European car brands. It examines the digital automotive landscape through audience behaviour, engagement and funnel performance.
What the report covers
- Digital trends and changes in automotive audiences.
- Engagement and progression through the buying journey.
- Comparisons of marketing investment and social media activity.
- The outlook presented for the following twelve months.
Who it helps
The report provides historical context for automotive marketing, ecommerce and analytics teams. Comparing it with later Sophus3 research can help frame questions about how buyer expectations and brand experiences have changed.
Access the original report
Use the original publication link below to access the report through Sophus3’s website. The source may request registration. This page is an overview, not a replacement for the full white paper.
All findings and forecasts in the original report relate to its 2023 publication period.
Read the original Sophus3 publication →
Summary of the linked Sophus3 publication; original publication date retained.
