Case studiesITV × Carwow: measuring the journey after TV exposure
Auto Match connects TV exposure with automotive-site and Carwow behaviour, giving advertisers evidence beyond media delivery.
Insights & Resource HubResearch into
Published research · Q2 2026Research into
how people choose cars
Explore Sophus3 research into car-brand website audiences, model consideration, advertising effectiveness and EV adoption, informed by automotive digital competitor benchmarking and specialist analysis.
Explore the library ↓Compare EV readiness
across European markets
76Germany70France67UK
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Overall index points · Published 12 August 2026Reports, videos and case studies
Research on automotive websites, advertising and car buyers
Original publications and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
3 resources · Case studies
Case studies
Case studiesZapmap: analytics built around the product team’s questions
A three-stage project connected business goals, validated app tracking and practical reporting for the EV charging app.
Case studiesSabio: connecting streamed-TV audiences with automotive behaviour
Combining App Science audience targeting with Sophus3’s automotive attribution gives teams a clearer view of post-exposure engagement.
From research to application
Apply the research to your automotive marketing
Use eDataXchange automotive digital competitor benchmarking to compare how car buyers use your website and competing brand sites, then identify improvements to campaigns and the online buying journey.