Sophus3’s 2024 review of safety rankings challenged outdated assumptions about challenger brands.
A changing competitive picture
In April 2024, Sophus3 highlighted that six of the ten cars in the safety ranking it reviewed came from Chinese manufacturers.
The article placed this alongside stricter Euro NCAP testing, including greater emphasis on driver-assistance technology. New-model timing matters: a ranking of recently tested vehicles is not a comparison of every car on sale.
What it means for established brands
The broader point was about competitive positioning. Challenger brands were developing capabilities that extended beyond a lower price, and established manufacturers needed to examine product strengths as well as market share.
This is a historical research note, not a current safety recommendation or a guarantee about any individual vehicle. The original article links the finding to Sophus3’s wider research on Chinese brands in Europe.
Read the original Sophus3 publication →
Adapted from the original Sophus3 publication. Market findings relate to the date shown.