Market analysisThe Long March: Chinese car brands in Europe
Sophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.
Automotive research library
Published research · Q2 2026Research from competitor benchmarks, measurement and car-buyer data
Explore eDataXchange automotive digital competitor benchmarking, EV Index reports, media attribution, OEM analytics and customer-journey research.
Explore the library ↓Compare published EV readiness across selected European markets
76Germany70France67UK
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Overall index points · Published 12 August 2026Research formats
Whitepapers, EV reports, videos, market analysis and case studies
Original publications and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
3 resources · Market analysis
Market analysis
Market analysisHow digital were Chinese challenger brands?
The second briefing paper provides a baseline for understanding how new entrants’ European websites have evolved.
Market analysisDriving decisions: how car buyers use reviews to make their choice
Research with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
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