Roadblocks to EV adoption: beyond consumer interest
A Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
Automotive research library
Published research · Q2 2026Research from competitor benchmarks, measurement and car-buyer data
Explore eDataXchange automotive digital competitor benchmarking, EV Index reports, media attribution, OEM analytics and customer-journey research.
Explore the library ↓Compare published EV readiness across selected European markets
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Overall index points · Published 12 August 2026Research formats
Whitepapers, EV reports, videos, market analysis and case studies
Original publications and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
6 resources · Videos & sessions
The transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
Using data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
Video: Chinese brands expand their digital footprint in Europe
Research from the Sophus3 Automotive Digital Summit on the changing car-buying journey.
Getting automotive ecommerce right with Rockar’s Martin Sewell
Why a smooth checkout is only one part of a successful car-buying experience.
SOPHUS3 / RESEARCH ARCHIVEAutomotive Digital Summit 2021: Rethinking car buying2021
Videos & sessions▶Automotive Digital Summit 2021: Rethinking car buying
Watch the 2021 summit recording alongside the accompanying whitepaper on automotive ecommerce. Historical session.
Apply the research
Use the same data and methods on your own automotive business questions
Explore how eDataXchange automotive digital competitor benchmarking, analytics and attribution help teams improve demand, customer journeys and marketing outcomes.