EV IndexRecord numbers researching new EVs
The Q4 2025 Sophus3 EV Index recorded stronger consumer interest across several European markets, even as affordability remained uneven.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
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Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
EV Index
AttributionDon’t ‘over-optimise’ your auto ad campaigns
Sophus3 argues that over-reliance on click-based attribution can undervalue the brand and model activity that creates future demand.
EV IndexEV Index latest: UK sets pace for EV adoption
The UK moved ahead of Germany and France in the Sophus3 EV Index as consumer interest strengthened, while infrastructure and the used-EV market remained important constraints.
Market IntelligenceKey digital trends for your 2026 budget
Sophus3's 2026 view: Chinese brands are building digital share, AI-assisted search is changing brand-site traffic, campaign measurement matters more, EV readiness is improving and engagement remains under pressure.
Case StudyITV × Carwow: measuring the journey after TV exposure
Auto Match connects TV exposure with automotive-site and Carwow behaviour, giving advertisers evidence beyond media delivery.
AttributionSophus3 partners with ITV and Carwow to reveal true effect of TV ads
Auto Match connects ITVX ad exposure with subsequent behaviour on client websites and Carwow, providing independent evidence of marketing impact.
EV IndexEV Index 2025 Q2: time to address the second-hand market
The Sophus3 EV Index improved in most tracked markets, but the used-EV market emerged as a major constraint on wider adoption.
AI & SearchGood measurement is key to understanding AI
AI-assisted search is changing automotive discovery, making rigorous measurement essential before brands decide how to respond.
EV IndexEV Index 2025 Q1: Europe’s EV acceleration
The Q1 2025 EV Index found signs of improving affordability and choice, while significant differences in consumer interest remained across Europe.