AI & SearchWhich auto brands are getting AI right?
A recap of our June webinar: understanding automotive AI performance starts with looking beyond your own organisation.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
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Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
AI & Search
AI & SearchHow MG is punching above its weight in AI
Our UK April comparison shows why challenger-brand visibility in AI can look very different from website audience share.
AI & SearchCar buyers want transparency when talking to AI
Our client survey points to the importance of clear AI labelling, but these are executives’ views, not a direct survey of car buyers.
AI & SearchWe are not getting AI right, admit automotive brands
An anonymous client survey found low confidence in AI readiness, with leadership and role definition emerging as key challenges.
AI & SearchWhich auto brands are matching AI with traditional digital?
Hyundai’s UK performance illustrates how AI visibility and website audience share can point in different directions.
AI & SearchWhy AI is not replacing auto brand sites, yet
Traffic recovered after an early decline associated with AI-assisted search. Brand websites still have a role, but that role deserves examination.
AI & SearchWhere is your brand losing out in AI search?
One overall AI visibility score can conceal serious gaps. Our three-market example shows why the topic matters.
AI & SearchGood measurement is key to understanding AI
AI-assisted search is changing automotive discovery, making rigorous measurement essential before brands decide how to respond.