ResearchThe transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Research sources
Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
Research
ResearchUsing data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
ResearchAutomotive digital in 2024: the engagement challenge
Our webinar examined engagement, ecommerce readiness and the growing digital presence of Chinese brands.
ResearchDigital Car Buyer in Numbers 2023
Sophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.