Where is your brand losing out in AI search?
Automotive AI visibility can vary sharply by topic and market. Sophus3 shows why one overall visibility score can hide important competitive gaps.
Data-led perspectives, emerging trends and expert analysis from Sophus3 — built from real automotive measurement, market and customer behaviour work.
Automotive AI visibility can vary sharply by topic and market. Sophus3 shows why one overall visibility score can hide important competitive gaps.
The Sophus3 EV Index improved in most tracked markets, but the used-EV market emerged as a major constraint on wider adoption.
AI-assisted search is changing automotive discovery, making rigorous measurement essential before brands decide how to respond.
The Q1 2025 EV Index found signs of improving affordability and choice, while significant differences in consumer interest remained across Europe.
Research with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
Sophus3 data showed a sharp rise in the use of vehicle stock locators as brands adapted to a market where supply again exceeded demand.
Sophus3 website-audience data showed a large spike in interest after Jaguar unveiled its new identity and Type 00 concept.
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