Where is your brand losing out in AI search?
Automotive AI visibility can vary sharply by topic and market. Sophus3 shows why one overall visibility score can hide important competitive gaps.
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AttributionIs streamed TV about to make car advertising interesting again?
Sophus3 measurement links streamed-TV exposure with subsequent automotive behaviour, helping brands move beyond delivery metrics and see whether advertising changed what shoppers actually did.
EV IndexRecord numbers researching new EVs
The Q4 2025 Sophus3 EV Index recorded stronger consumer interest across several European markets, even as affordability remained uneven.
AttributionDon’t ‘over-optimise’ your auto ad campaigns
Sophus3 argues that over-reliance on click-based attribution can undervalue the brand and model activity that creates future demand.
EV IndexEV Index latest: UK sets pace for EV adoption
The UK moved ahead of Germany and France in the Sophus3 EV Index as consumer interest strengthened, while infrastructure and the used-EV market remained important constraints.
Market IntelligenceKey digital trends for your 2026 budget
Sophus3's 2026 view: Chinese brands are building digital share, AI-assisted search is changing brand-site traffic, campaign measurement matters more, EV readiness is improving and engagement remains under pressure.
AttributionSophus3 partners with ITV and Carwow to reveal true effect of TV ads
Auto Match connects ITVX ad exposure with subsequent behaviour on client websites and Carwow, providing independent evidence of marketing impact.