ResearchThe transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Research sources
Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
Research
ResearchUsing data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
AnalyticsThe data ‘black hole’ frustrating car brands’ digital teams
Sophus3 analysis found that stricter consent implementations could make up to 40% of automotive website traffic disappear from conventional tracking, undermining campaign and journey measurement.
EV IndexRoadblocks to EV adoption: beyond consumer interest
A Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
Market IntelligenceChinese brands compete on more than price
Sophus3’s 2024 review of safety rankings challenged outdated assumptions about challenger brands.
ResearchAutomotive digital in 2024: the engagement challenge
Our webinar examined engagement, ecommerce readiness and the growing digital presence of Chinese brands.
Challenger BrandsThe Long March: Chinese car brands in Europe
Sophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.
Case StudyDigital transformation based on facts, not concepts
Sophus3’s published transformation programme combined real-world automotive data, coached workshops and whole-team learning across 20 European markets.
AnalyticsAre your analytics adding business value?
Three questions from Sophus3 about connecting website measurement with the decisions automotive teams make.