AttributionDid the World Cup pay Hyundai back?
A big sponsorship moment does not always produce a bigger digital audience. Hyundai’s World Cup performance shows why context matters.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
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Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
Attribution
AttributionDid auto brands spend €30 per World Cup car buyer?
Our estimate puts World Cup automotive spending at €30 per European new-car intender reached, not per fan, sale or converted customer.
AttributionSophus3 celebrates at the AOP Digital Publishing Awards
A night to recognise the people behind Auto Match, our shortlisted automotive attribution partnership with ITV and Carwow.
AttributionIs streamed TV about to make car advertising interesting again?
Better measurement can give automotive brands more confidence to invest in creative TV advertising.
AttributionNew partnership reveals TV’s impact on automotive
Sophus3 and Sabio bring targeting and automotive measurement together to examine what happens after streamed-TV exposure.
AttributionSophus3 shortlisted for the AOP Digital Publishing Awards
Our ITV and Carwow attribution partnership has been shortlisted in the AOP Awards research category.
AttributionAuto Match: taking automotive attribution research to the AOP Awards
Our award entry brings together ITVX audiences, Carwow data and Sophus3 measurement of post-advertising behaviour.
AttributionDon’t ‘over-optimise’ your auto ad campaigns
Sophus3 argues that over-reliance on click-based attribution can undervalue the brand and model activity that creates future demand.
AttributionSophus3 partners with ITV and Carwow to reveal true effect of TV ads
Auto Match connects ITVX ad exposure with subsequent behaviour on client websites and Carwow, providing independent evidence of marketing impact.